Marketing, sales and AI
Structure and Growth
From marketing to sales, a business that works as a whole. To grow on solid ground, not by improvising.
Some brands I've worked with
It's not marketing you lack. It's structure.
Followers and messages come in. But customer service has no process, leads get lost on WhatsApp and nobody knows how much of the investment turned into clients.
Growing consistently requires marketing, sales and technology working together. Structure and Growth ties these three fronts together, from first contact to closed client.
Three fronts that are usually sold separately
- Ad agencies don't touch sales.
- CRM implementers don't understand positioning.
- AI consultants don't know how to sell.
Here, all three work as one.
Attract, convert and sustain
Three pillars, each one answering a question about your business.
Attract
Who knows me, and why?
- Positioning and content
- Paid traffic
- Website and pages
- Communication within professional board rules
Convert
What happens to those who reach out?
- Funnel and CRM
- Service stages
- WhatsApp scripts
- Team training
Sustain
Does it work without depending on me?
- Automations and communication sequences
- Reporting from ad to sale
- AI training for your team
How it works, step by step
-
Strategic Diagnosis
A reading of your business across the three pillars, plus a recommended plan.
2 to 3 weeks -
Implementation
A fixed-scope project with one or more modules: sales, digital product, website and pages.
About 3 months -
Integrated management
Monthly follow-up, with reporting that connects the ad to the closed sale.
Monthly -
AI layer
Team training or a custom-built system, as an add-on.
Add-on
Each proposal is individual and stems from the diagnosis.
Implementation modules
The implementation combines one or more modules, depending on what the diagnosis points to.
Sales Structure
So no lead gets lost between the first message and the close.
- Funnel and service stages in the CRM
- WhatsApp scripts for each stage
- Customer service team training
- Automations and communication sequences
Digital Product Structure
For those who sell, or want to sell, a course, mentoring or another educational product.
- Map of the course, mentoring or consulting program
- Goals, modules and student journey
- Formats, templates and tools
- Support materials, when needed
Website and Pages
So visitors quickly understand what you do and what the next step is.
- Website, lead capture and sales pages
- Copy within your professional board's advertising rules
- Tracking from ad to lead
Courses and mentoring programs already structured
The Fundamento method
Behind every project there is a proprietary methodology, the Fundamento method, organized in phases. It ensures nothing is improvised: every decision has a reason and an order.
Made for those who have already started and want to grow
- Already have a digital presence, but it doesn't turn into appointments or sales predictably.
- Have a customer service team that can be trained.
- Sell, or want to sell, a course, mentoring or another educational product.
It's not for those who…
- Only want social media posts.
- Only want paid traffic.
- Is looking for the lowest price.
Healthcare marketing within the rules
Communication follows the advertising rules of each profession's board, such as Brazil's Federal Council of Medicine Resolution 2.336/2023 for physicians, to reduce the risk to your professional license.
Start with the assessment
In a few minutes you'll find out which stage of your business strategy is pending and get the results by email. The assessment is in Portuguese.