You don't need another course, more content or another plan that only looks good on paper.
You need direction.
Someone who sits down with you, listens deeply and helps you turn what's stuck into clear, well-positioned action with identity.
That's exactly why Strategic Direction consulting exists. To help you leave survival mode and truly take the lead of your business online.
This consulting is for you if you…
- Already have a business, project or personal brand up and running, but feel your communication doesn't reflect the power of what you do.
- Feel torn between different ideas, services and audiences, unsure how to unify your story.
- Are tired of creating and posting without seeing results, positioning or consistent sales.
- Have tried courses, mentors or agencies, but everything felt too cookie-cutter or too generic.
- Want clarity, method, depth and real strategy, without empty formulas.
What you'll get in Strategic Direction
One-on-one strategic consulting with Jeane Marilá
These are 100% personalized sessions, focused on your brand, your moment and your goals. No generic content: what happens here is tailor-made for you.
An in-depth diagnosis of your business and your current communication
Before any plan, we dive into reality: what you do, how you communicate, what's holding you back and what needs to evolve.
Positioning clarity and strategic communication
You'll leave with a solid, coherent and feasible plan, plus technical and emotional support to put it into practice.
Deliverables and templates that make execution easier
Ready-made templates, practical suggestions, scripts and frameworks you can apply directly to your business.
The methodology that guides the transformation
MAPA VIVO (Living Map) Strategic Positioning Method
You don't need more scattered ideas. You need a compass.
That's why Strategic Direction is guided by an exclusive method, created by Jeane Marilá, that combines clarity, strategy and constant movement.
What is MAPA VIVO?
It's a living, practical and actionable methodology to unlock the communication of existing brands that feel they haven't yet found a solid path to grow.
Divided into 4 phases,
the method takes you from confusion to action with direction
1. M: Deep Dive
A strategic diagnosis of your brand, your products, your moment and your business's blind spots. No guesswork: it's time to look closely.
2. A: Strategic Analysis
Here we map real opportunities to strengthen your communication, identify course corrections and clearly bring out what sets you apart.
3. P: Positioning Plan
Based on the previous stages, we structure together “what to say, how to say it, to whom and where”, with a clear, coherent and professional proposal.
4. A: Action with Direction
You leave with a real action plan, with a timeline, focus points and room to adapt over the coming months.
And best of all: the plan is alive.
It breathes with your business, adapts to your phases and keeps pace with your growth.
This isn't consulting that boxes you in. It's meant to set you free, with method, vision and courage.
What you take away from Strategic Direction
- Positioning clarity
- A detailed, strategic diagnosis
- A personalized communication plan
- A value proposition aligned with your identity
- A living, actionable plan
- Direct support from Jeane Marilá
Consulting format
- 5 one-on-one sessions of 1.5 hours each
- Pre-screening with a review of your current material
- Post-consulting report with written guidance
- WhatsApp support for 30 days after the last session
What my mentees say…
Real stories from people who went through my mentoring and transformed the way they communicate their business (videos in Portuguese).
Click a face to watch the testimonial. Drag to spin.
Get to know my story
About
Manager, Educator and Digital Strategist with soul and method. I help highly qualified experts, such as physicians, lawyers and PhDs, turn years of knowledge into a solid, authentic and lasting digital presence.
Digital strategy
Strategies that leave the drawing board: I organize ideas, processes and people to turn complexity into clarity.
Expert positioning
For those who want to position themselves with authenticity and depth, without giving up who they are to follow market formulas.
Artificial Intelligence
MBA in Artificial Intelligence from Exame Saint Paul, applied to business and to expert positioning.
Psychoanalysis
I understand what lies behind the competent expert who doesn't take a stand: perfectionism, fear of exposure, lack of time.
Education
I teach marketing in a practical way, with no empty promises, drawing on real launches, mentoring and projects.
Funnels and content
Funnels that respect people's time and content that creates value, with ethics, structure and care.
- 9+ years in digital marketing
- 8 academic degrees
- 8 certifications
- 1 published book
Ready to have direction online?
See how to join Strategic Direction.
Who is Strategic Direction for
It's for you if you…
- Already have a business running
- Want to improve your communication
- Like to reflect, write and understand why things are the way they are
It's not for you if you…
- Only have a loose idea
- Are looking for hands-on execution (social media manager, designer, etc.)
- Are looking for magic formulas, ready-made phrases or six-figure promises
How to join
Spots are limited and open only a few times a year.
If you feel it's time to have real direction for your business, fill in the interest form. Next, you'll take the Maturity Assessment (in Portuguese): seven quick questions that show which planning stage your business is in. Then we'll get in touch with the next steps.
Apply for Strategic Direction
Frequently asked questions
Is this consulting for people just starting out?
No. Strategic Direction was designed for existing businesses going through a moment of confusion, stagnation or transition. If you feel your communication doesn't convey the power of your work, this consulting is for you.
Is this consulting one-on-one?
Yes. The consulting is 100% one-on-one, with me, Jeane Marilá. You'll be truly heard and receive guidance designed exclusively for your reality, with no generic formulas and no empty shortcuts.
What is the session format?
Sessions take place online, by video call, and last up to 1.5 hours each. The frequency is agreed based on your availability, but sessions are usually weekly or every two weeks.
Does the consulting include hands-on services, such as social media or paid traffic?
No. This is strategic consulting. That means we'll work together on the clarity, positioning and direction of your marketing and communication actions. You'll leave with an actionable plan and the autonomy to carry it out with your team or partners.
Will I have support between sessions?
Yes. You'll have access to a direct support channel to ask questions, share your progress and get specific guidance between sessions.
How soon will I see results?
Clarity comes quickly. Many people report changes right after the first session. But putting it into practice depends on your pace and context. This isn't magic: it's strategic, coherent and personalized, respecting your own time to mature and execute.
Can I apply even if I know nothing about marketing?
Yes, as long as you already have a business running and are looking for clarity to better communicate what you already deliver. You don't need to know everything about marketing, but you do need to be willing to get involved in your brand's decisions.
What if I don't have time to apply everything right now?
That's why the method is alive: the plan breathes with your business. You can implement it in stages, realistically. You also leave with a chronological action plan that helps you organize priorities without getting lost.
What if I'm still unsure?
If you feel you need help but aren't sure this is the best solution, fill in the application form. Your answers will help me understand your stage, and if I feel another path makes more sense for you right now, I'll tell you honestly.